The Ultimate Guide to Primer: How to Choose the Right One for Your Skin

When it comes to creating a flawless makeup look, using the right makeup lotion. This overlooked step serves as the foundation for your foundation, creating a smooth canvas and keeping your makeup fresh all day.

There are many types of primers available today, from hydrating primers to oil-free options, and even extended-wear primers. Choosing the right formulation depends on your skin type, makeup needs, and the look you're trying to achieve.

What is Primer?

Primers are designed to enhance the performance and longevity of your makeup. They help makeup apply more evenly and last longer.

Depending on the formulation, primers can also enhance your skin’s condition. For example, a moisturizing makeup lotion is ideal for dry skin, while a water based primer works well for oily skin. If you're looking for staying power, a primer that locks in your look is the best choice.

Types of Primers and Their Benefits

Let’s break down the main types of primers:

Hydrating Primer

When your skin needs an extra boost of hydration, a hydrating primer is your best friend.

Benefits:

Hydrates and smooths the skin

Gives a radiant glow

Ideal for winter or dry climates

Best For: Dry skin

Barrier Primer

When your skin needs protection from cosmetics, choose an protective primer.

What It Does:

Creates a barrier between skin and makeup

Minimizes irritation

Ideal for acne-prone skin

Best For: Allergy-prone skin

Oil-Free Primer

To keep shine at bay without drying out the skin, a lightweight primer is the way to go.

What It Does:

Helps balance skin’s natural oils

Absorbs quickly into skin

Pairs well with water-based foundations

Recommended For: Anyone who prefers a light feel

All-Day Makeup Base

When longevity is a must, turn to a durability-focused primer.

What It Does:

Locks in foundation for all-day wear

Ideal for special occasions

Ideal for weddings or performances

Best For: Long days

How to Apply Primer Correctly

Applying your primer the right way can make a big difference. Follow these steps:

Start with clean, moisturized skin

Don't overdo it

Focus on areas that need smoothing

Wait before applying foundation

Make sure your skincare has dried before applying primer.

Primer Do’s and Don’ts

Mismatch between primer and skin type

Applying too much product

Using clashing ingredients

Relying on primer to do everything

Avoid these pitfalls to get the best out of your primer.

How to Choose the Right Primer

Consider these when picking a primer:

Dry, oily, combination, sensitive|Hydration, oil control, protection

Climate

What you want your makeup to look like

Full glam or everyday

If your foundation is water-based, your primer should be too.

Start Every Look with the Right Primer

No matter your skin type or makeup style, using the right makeup lotion can dramatically improve your results.

From moisturizing makeup lotion that quench dry skin to lightweight, oil-free options for rare beauty blush oily skin, and durable bases for marathon days, there’s a primer for everyone.

Test a few and find your favorite—and your skin (and makeup) will thank you.

Now you’re ready to prime and shine!